Food for thought: Wicklow shoppers waste €1.4m in produce at Christmas
Pictured: Glenda Gilson and Aoibheann O’Brien with Santa at the launch of Food For Good campaign
Shoppers in Wicklow bin €1.4m worth of food at Christmas every year, a new survey has found.
This is 50% more food than at any other time of the year, amounting to thousands of Christmas dinners going to waste every year.
And while 69% said they are more likely to donate to charity at during the festive period, only 21% gave extra Christmas food to those in need last year.
The survey was carried on behalf of Aldi as it launched its Food For Good campaign with FoodCloud, which allows customers to buy and leave food in local stores so it can be given out to local charities.
In Wicklow, Purple House Cancer Support and Lakers Social and Recreation Club will benefit from the scheme.
Until this Sunday, December 8, shoppers in Aldi can donate an extra non-perishable food item to one of the specially designed ‘Food for Good’ boxes that will be appearing across Aldi’s 140 stores nationwide.
“We are asking Aldi shoppers to help us in doing good for those in need across the country by donating in store,” co-founder of FoodCloud Aoibheann O’Brien said.
“We have over 100 local charities partnered directly with Aldi stores across the country, ensuring the food donated will be going to those most in need in the community.”