November 30, 2020
Business News

Icing on the cake: Greystones mother-and-daughter baking team chosen for €1m TV promotion

A Greystones mother-and-daughter baking team have been chosen to take part in a new €1 million scheme to help businesses to rebuild after the pandemic forced their doors to close.

Lorraine Gleeson, owner of Devoted To Cakes in the seaside county Wicklow town, fell in love with baking when she was just six-years-old – and she hasn’t stopped baking since.

Lorraine and her daughter Sophie (9) recently took part in the launch of a new €1 million support fund sponsored by Virgin Media. Its #BackingBusiness initiative is aimed at boosting companies across the country with free on-air advertising including creative, production, profiles in relevant TV programmes and social media promotion.

Lorraine loves using her skills to push the boundaries of baking and cake decorating and she has  been lucky enough to be involved in worldwide collaborations of cake designers and has been published in numerous publications at home and abroad. The Greystones woman also likes to share her skills by providing creative baking and decorating workshops, parties and events.

Lorraine said: “Virgin Media Ireland have chosen us as one of the businesses they would like to support in their #BackingBusiness programme. Since Covid-19 we have had to cancel all our baking and decorating workshops, parties, camps, and events.  How have we adapted? Since schools stopped we have been running an online bake along on our facebook page. This has been a great way to connect with families from all across Ireland and the rest of the world.”

Speaking about the Virgin Mediua launch, Lorraine added: “We had an outdoor photoshoot at Ireland am where we met the presenters and an opportunity to show off our products.  It was a gorgeous sunny day and we had seashell and mermaid cupcake, ice-cream cookies and lemon drizzle cake in addition to our cookie decorating kits. But I have to say the star of the shoot was my daughter Sophie, aged nine, who helps with the bake along each week and keeps it relevant for kids. We value everyone’s support and we are bursting with ideas for new products and online workshops and events.”

PHOTO: Ireland AM Presenters  pictured with Sophie Gleeson (9) from Greystones in Wicklow who works alongside her mother Lorraine Gleeson  at Devoted to Cakes  as Virgin Media launched a €1 million support fund as part of its #BackingBusiness initiative.

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